Dream Big, Experience AI with Extentia at Dreamforce '24

For Extentia, a Merkle Company, Dreamforce '24 was all about embracing innovation, forging connections, and leveraging Salesforce’s advancements to empower businesses. Having attended Dreamforce since 2012, the event is a pivotal part of their journey within the Salesforce ecosystem. 

Held from September 17-19, 2024, in San Francisco, Dreamforce attracted over 170,000 attendees globally. Extentia's leadership team — Siddhant Dhillon and Debadatta Barik—fully engaged in the experience, attending keynotes, exploring AI’s potential in Salesforce, and connecting with the Salesforce Ohana. 

Shaping the Future with Agentforce and Data Cloud 

One of the most exciting announcements at Dreamforce '24 was Agentforce, Salesforce’s cutting-edge AI platform designed to revolutionize customer service and employee support. 

Agentforce introduces autonomous AI agents that handle customer service tasks 24/7, managing inquiries, bookings, and workflows across multiple channels and languages. These agents seamlessly integrate into CRM systems, driving customer satisfaction and operational efficiency by providing round-the-clock support. 

While Data Cloud has been an essential part of Salesforce’s ecosystem for some time, it continues to play a critical role in powering innovations like Agentforce. By connecting real-time, unified data across various Salesforce clouds, Data Cloud ensures that AI agents have accurate, up-to-date information to enhance customer engagement and deliver seamless experiences. Whether in marketing, sales, or service, Data Cloud allows businesses to tap into their data's full potential across multiple functions. 

In addition to Agentforce, Dreamforce '24 highlighted several other advancements, including over 100 new AI-driven industry features. The Agentforce Studio enables businesses to customize their AI agents for specific needs, while the Atlas Reasoning Engine improves AI decision-making with deeper contextual understanding. Further integrations with Tableau and Slack showcased the flexibility of these AI agents to work across diverse business ecosystems. 

Ohana Networking: A Match Made in the Cloud 

Dreamforce is renowned for its networking opportunities, and Extentia made full use of these. They connected with Salesforce's Ohana—customers, partners, and fellow trailblazers—alongside colleagues from Merkle and dentsu. The event fostered collaboration, with discussions centered on how Salesforce innovations can drive business success.  

For Extentia, Dreamforce is always about more than just learning—it’s about building relationships. From conversations about the latest innovations to brainstorming how we can deliver even more value to our clients, this year’s event offered many opportunities to explore partnerships and future collaborations. 

Trailhead Challenge and Preparation 

In preparation for Dreamforce '24, Extentia launched an engaging internal Trailhead Challenge aimed at sharpening their team’s Salesforce expertise. This initiative brought together members of Extentia’s Salesforce practice in a month-long journey of upskilling, collaboration, and friendly competition. Divided into teams, participants worked through various learning modules and quests designed to enhance their skills, earn new certifications, and prepare them for the latest Salesforce innovations. 

One of the highlights of the challenge was Extentia’s Salesforce-themed Quiz, where teams put their knowledge to the test in a high-energy competition. Categories like "Caption This" and “Lightning Trivia” added a creative twist, encouraging teams to think outside the box while solidifying their Salesforce expertise. 

But it wasn’t just about skills—the Trailhead Challenge also brought the team closer together. It fostered a sense of camaraderie and confident collaboration that set the tone for our Dreamforce experience. 

Scaling New Heights in the Salesforce Ecosystem As a trusted Salesforce Partner and certified PDO Expert Navigator, Extentia remains committed to helping customers unlock new opportunities through innovative, future-ready solutions. Their expertise in multi-cloud implementations, spanning the globe, ensures that customers navigate the Salesforce ecosystem with confidence. 

The announcement of Agentforce and the advancements in Data Cloud are particularly exciting for us. These tools will allow us to deliver even more value in customer service and operational efficiency for our clients. We’re ready to help businesses tap into these new technologies and unlock the full potential of what Salesforce has to offer. 

Wrapping Up 

Dreamforce '24 was a remarkable experience for Extentia, packed with new insights, powerful innovations, and exciting networking opportunities. From the launch of Agentforce to the groundbreaking keynotes, the event was an inspiration for future growth. Extentia’s leadership returned energized and ready to apply their newfound knowledge to continue delivering confidence through solutions that have meaningful impact for businesses.  

To learn more about Extentia’s Salesforce capabilities, visit https://www.extentia.com/salesforce!