From Research to Innovation: Extentia’s Experience Design Team Paving the Way
In a world where consumer expectations are continuously evolving, businesses must stay ahead of the curve. Extentia, a Merkle Company, is making significant strides to empower businesses and drive success in digital transformation.
On November 18, 2024, Extentia’s Experience Design team launched Experience Design Trends Report for Healthcare 2025, providing actionable insights into the rapidly changing landscape of healthcare sector. This report is an essential resource for industry leaders aiming to navigate the challenges of the modern healthcare environment by staying informed about customer experience trends in healthcare.
This is not Extentia’s first foray into industry reports. Previously, the Experience Design team had released Experience Design Trends Report for Fintech 2024, offering valuable insights and strategies tailored to consumer demands in the financial sector. Focusing on customer experience in Fintech, the team offered businesses key insights on customer engagement, digital experiences, and emerging technology trends.
The Experience Design team at Extentia harnesses the organization’s proven expertise in user-centric design, cutting-edge technology, and industry-leading research. Drawing on Extentia’s strengths in innovative digital transformation and product development, the team crafts report that seamlessly integrate insights on consumer behavior, emerging technology trends, and evolving market dynamics, ensuring they align with real-time industry shifts and future-forward consumer expectations.
These reports are structured to help businesses:
Gain Competitive Advantage: Stay ahead of the curve by leveraging the latest trends to deliver customer-centric experiences that differentiate your brand and outshine the competition
Drive Sustainable Growth: By understanding the evolving market, you can identify growth opportunities that prioritize long-term value creation and sustainability, aligning businesses with market shifts, consumer preferences, and regulatory trends
Improve Customer Experience: Implement strategies to create seamless, meaningful experiences for users
Highlights from Extentia’s Healthcare Report
This report highlights healthcare design trends, aligning with Extentia's mission to drive stakeholder success by fostering innovative, sustainable solutions that empower businesses to exceed consumer expectations in a tech-driven world.
It highlights five critical considerations for healthcare experience design —Personalization, Portability, Precision, Participation, and Prevention — that healthcare stakeholders must prioritize to enhance patient care and outcomes. It provides comprehensive insights into patient needs, provider challenges, hospital system enhancements, insurance processes, and pharmaceutical innovations.
Focusing on emerging trends, this report guides businesses in adapting to the shifting landscape of healthcare user experience. It emphasizes solutions such as telemedicine, mobile applications, and AI, empowering organizations to address the evolving demands of patients and healthcare providers.
It explores the key trends shaping the future of healthcare experiences. Offering actionable, forward-thinking strategies, it equips businesses with the resources to adapt and succeed in a rapidly evolving market. The report also showcases real-world examples that demonstrate how these trends are already driving innovation and creating impactful change.
Additionally, it provides essential considerations for both designers and decision-makers, equipping them with the knowledge and strategies necessary to create user-centric experiences that not only meet the needs of today’s consumers but also anticipate future demands. Emerging from Extentia’s expertise and backed by research, this report serves as a comprehensive roadmap for navigating the future of design and business.
The EDT forecasting process starts with in-depth secondary research to uncover emerging business, technology, and functional trends within the industry. These trends are then used to forecast their influence on experience design. Finally, these predictions are validated with extensive experience in crafting industry solutions, offering a well-rounded, future-focused view of experience design evolution.
Key Trends and Adaptation Strategies in Healthcare Experiences
The Experience Design Trends Report for Healthcare 2025 highlights several emerging trends and actionable strategies for businesses, each crafted with Extentia’s meticulous approach and a commitment to enhancing healthcare UX.
The top trends include:
Patients and Healthcare Consumers: Patients increasingly seek privacy and security of their health data
Healthcare Providers: Healthcare providers increasingly seek for mobile friendly solutions for information on the go
Payers – Insurance: Payers increasingly seek to streamline claims management processes to improve efficiency, reduce processing time and operational costs
Hospitals: Hospitals increasingly seek a unified data source for seamless access across stakeholders
Pharmaceuticals: Pharmaceuticals increasingly seek digital platforms to
connect with HCPs, and access clinical trial data
These insights guide healthcare stakeholders in transforming their operations to become more efficient, transparent, and user-friendly, directly aligning with the five key pillars Extentia identifies.
Closing Insights: What Lies Ahead?
Focusing on these trends equips stakeholders with valuable insights and practical guidance to effectively navigate and adapt to the evolving landscape. This approach paves the way for enhanced user experiences and improved outcomes, ensuring sustained innovation and success.
This report comprehensively addresses the needs of patients, providers, insurers, hospitals, and pharmaceutical companies, providing leaders with valuable strategies to adapt and excel in a dynamic environment."
As industries continue to navigate digital transformation, Extentia’s insights serve as a guiding light, enabling businesses to exceed consumer expectations and create lasting, impactful change.
Download the 2025 Experience Design Trends Report for Healthcare now!
Read other Extentia Blog posts here!
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